Guest users authentication

In certain scenarios, requiring users to create an account before they can interact with core features of your product often leads to increased drop-off rates. Whether it is an e-commerce platform requiring authentication to add items to a cart, or a SaaS application requesting an email before granting dashboard access, registration barriers can negatively impact user acquisition.

At the same time, backend microservices generally require cryptographically signed JSON Web Tokens (JWTs) from an Identity Provider (IdP) to authorize and secure these initial interactions.

How do you issue a valid token to an anonymous guest without introducing a login barrier?

The solution is the Guest Account (or Shadow Account) architecture.

What is a Guest Account?

A Guest Account is a temporary identity provisioned for a user the moment they perform a high-intent action within your application, for example, adding items to the cart.

Instead of treating anonymous users as "unauthenticated" entities, the application silently creates a temporary profile for them in ZITADEL. The backend then impersonates this temporary user, generating a valid authentication token that is stored securely on the client side.

From the user's perspective, they are browsing anonymously. To the backend architecture, they operate as an authenticated user with a valid JWT.

The Benefits of this Approach

Implementing guest authentication utilizing ZITADEL provides distinct advantages for both user experience and system architecture:

• Increased Engagement: Users can interact with the application immediately. Explicit registration is deferred until a transactional commitment is required (e.g., during checkout).
• Unified Security Model: Backend APIs do not require bifurcated authorization logic (e.g., if (isGuest)). Every request, regardless of the user's registration state, is authenticated via a cryptographically signed OIDC token.
• Seamless Data Retention: Because the guest session is bound to a persistent underlying ID, all actions (such as populating a cart or setting preferences) are stateful. Upon formal registration, data migration is unnecessary; the system simply updates the existing identity record with explicit credentials.
• Automated Lifecycle Management: By appending a timestamp via a metadata attribute upon creation, the IdP can systematically identify and purge abandoned guest accounts using scheduled batch jobs, mitigating database bloat.

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How It Works: The Implementation Flow

Implementing this with ZITADEL is efficient because the platform natively supports OAuth 2.0 Token Exchange (RFC 8693) and User Impersonation.

Here is the high-level lifecycle of how a guest account moves from an anonymous action to a fully registered user:

1. Silent Provisioning (The Anonymous Intent)

An unauthenticated user performs an action such as "Add to Cart." The backend intercepts this request and, utilizing a privileged ZITADEL Service Account, calls the ZITADEL API to silently provision a temporary user record.

• Mechanism: The system appends a metadata key (e.g., GUEST_26_02_27) to the user profile. This attribute flags the account for future garbage collection if the session is abandoned.

2. Token Exchange & Impersonation

Rather than generating a localized session token, the backend requests a standard token from ZITADEL. It executes an OAuth 2.0 Token Exchange to trade its Service Account credentials for an Impersonation Token representing the newly created guest.

• Mechanism: The frontend receives a standard, valid JWT secured in an httpOnly cookie. The user proceeds with their workflow without interruption.

3. The Upgrade Path (Frictionless Registration)

When the user initiates formal registration, the system bypasses standard account creation. Instead, the application updates the existing guest profile in ZITADEL with explicit credentials (Name, Email, and Password).

• Mechanism: The GUEST metadata tag is deleted, protecting the account from lifecycle cleanup scripts. The temporary identity is seamlessly converted into a permanent account, retaining all historical state.

4. Edge Case Handling: Cart Merging

If a guest user authenticates using a pre-existing account rather than registering a new one, the application detects a discrepancy between the sub claim in the guest cookie and the newly authenticated identity.

• Mechanism: The backend merges the local guest data (e.g., cart items) into the permanent user's database record. Subsequently, it issues a DeleteUser API call to ZITADEL to terminate the orphaned guest account.

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Dive into the Code

We have developed a complete, open-source Next.js application that demonstrates this exact architecture end-to-end, including NextAuth.js configuration, ZITADEL API integrations, and data merging logic.

👉 Explore the GitHub Repository

The repository's README.md contains a comprehensive step-by-step guide on configuring your ZITADEL instance (enabling PKCE, Token Exchange, and Impersonation roles) alongside the exact code snippets required to execute the silent provisioning and token exchange flows.